2017 Studio Run-Down

I’ve been a bad, bad girl. This year’s been a particularly busy one and I’ve totally lost track of writing ANY posts about what I’ve been doing – working on – or playing with.

Since I wasn’t sure where the heck to start, I decided a ‘Studio Run Down’ of my list of projects was the way to go. To prove I haven’t packed up to live on a secluded island, here’s a tally of projects that came out of the the studio. I hope you find the list of ‘Posts-To-Come’ entertaining and that it holds your interest for now. And yes… I promise to start updating the site starting within the next week. Definitely check back soon – or better – Sign Up for updates if you want to see all the pretty pictures and details ass soon as they are live!!

Here are my top picks from 2016 thru now, November 2017, with some short descriptions of each.

What’s Been Happening:

  • Art Exhibit – LUCAD Gallery Show [Spring 2016]
  • Día de Muertos Custom Head Piece [Fall 2016]
  • Custom Bridal Hair Piece – San Fran Wedding [New Year’s Eve 2016]
  • Custom Design & Illustration – Gala Invitation [Winter 2017]
  • Custom Flyer Design – Women’s Professional Group [Winter 2017]
  • Event Marketing Materials – Private Invitational [Winter 2017]
  • Art Direction & Content Development – Website Redesign [Spring 2017]
  • Custom Hair Clip – Special Occassion Accessory [Fall 2016]
  • Art Exhibit – Create Boston Event SOWA [Spring 2017]
  • Custom Logo & Business Card – Brand Materials [Summer 2017]
  • Launch Event Marketing Materials & Visual Display [Summer 2017]
  • Custom Bridal Comb – Chicago Planetarium [Fall 2017]
  • Custom Table Display – Diner En Blanc Boston [Fall 2017]
  • Custom Marketing Materials – Women’s Professional Event [Fall 2017]
  • 5 Fashion Narratives w/coordinated Custom Illustrations [Fall 2017]
  • Visual Display & Art Installation – Renovation Launch Party [Fall 2017]

Stay tuned for the above posts to start appearing over the next week – but you can find more recent images & updates on my Insta here @AbbyShepardLoves.

Happy Travels & Stay In Touch!
xo,
Abby

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Abby Loves’ New Mini Cards!

Abby Loves Mini Accordion Cards by Abby Shepard

These new MINI ACCORDION CARDS for Abby Loves were so fun to design! I wanted to make something visually impactful, yet compact and easy to hand out. After much searching around the endless-internet for something quick and reasonably priced, I found the perfect card at Nations Photo Lab. If I hadn’t stumbled across a post from another blog that showed a beautiful example of there design, I would probably not given them a second look.

The paper choices were minimal but offered one that was perfect for my needs – a beautiful linen paper with a soft grain and lovely white tone. This paper would be a perfect canvas for the fashion and lifestyle illustrations I wanted to showcase in the promotional piece. I uploaded my final design template and hoped for the best. Today when the package arrived, I couldn’t believe the print quality and gorgeous color that was produced by these guys! I will definitely be ordering more of these accordion cards and swapping up the design templates for whatever I want to share in the future.

Here are a few rough samples of how they came out of the package. They come in packs of 25’s and are scored for easy folding. Some of you might find the extra step of folding a bit of a nuisance, but I like the option of keeping them flat to maintain the stiffness of the paper. It also avoids any rubbing off of ink or dulling when the panels are folded or if they are stored for a while.

Abby Loves Mini Marketing Card Samples
Abby Loves Mini Marketing Card Samples

Nations Photo Lab did an amazing job and I couldn’t be happier with how these Mini Accordion Cards came out for my VanDernoot Gallery Show in Cambridge. I’m gonna be a proud studio momma when handing out these babies!

Mini Folding Card by Abby Shepard
Mini Marketing Folding Cards for Abby Loves by Abby Shepard

I’ll follow up with some better shots of these on display at the show but let me know if you have any questions about how these mini folding cards were designed. I’ll be happy to pass on the info!

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